Not every issue with a product can be solved by throwing endless resources at it-indeed, such an approach almost always increases complexity and inefficiency, ultimately leading to inferior outcomes. One of the biggest challenges facing us as we began our work with Evernote came in the form of optimizing resource allocation. Below, I’ve summarized the most impactful developments from the year, and offered a few sneak peeks at what’s coming next. While there’s still a lot we plan to do, considerable progress has already been made. But most importantly, we brought substantial improvements to Evernote’s underlying technology.Īt the year’s onset, we had three clear goals: We gained precious insights into our customers through thousands of survey responses, interviews, emails, forum posts, and more. We introduced collaborative editing and two new powerful AI features. After Bending Spoons acquired Evernote, we carried out several initiatives to make the company financially stable. 2023 was a whirlwind year at Evernote, full of significant changes and exciting growth.
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